time running out

The Agency Client Relationship

The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business person’s perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]

Trust Building

Building Trust for Business Development

Building trust for business development is essential since a lack of trust can prevent you from warming up your leads. A potentially fatal consequence that will likely lead to a deterioration of the business relationship, hindering it from progressing positively which is why building trust is so important for agency new business. Fortunately, there are[…]

Agency Positioning

Agency Positioning and Proposition Development

Agency positioning and proposition development has been a key part of our offering ever since we set Manifest up. As a leading new business agency, we have been helping agencies of all shapes and sizes to articulate their agency positioning and proposition in a compelling and differentiating way. One thing we have learned about agency[…]

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