Trust Building

Building Trust for Business Development

Building trust for business development is essential since a lack of trust can prevent you from warming up your leads. A potentially fatal consequence that will likely lead to a deterioration of the business relationship, hindering it from progressing positively which is why building trust is so important for agency new business. Fortunately, there are[…]

Baseball Pitch

The Secret to Winning New Business

The Secret to Winning New Business? Most agencies focus on the pitch, the show, the capabilities presentation. This is putting the spotlight on the wrong place. By then, most of the really important decisions have probably been made. The really good agencies win early: the pitch merely confirms a decision. There are only four obstacles[…]

Man On Phone

The Perfect Telephone Sales Pitch

The perfect telephone sales pitch and jazz have an awful lot in common. In jazz the skilled performer will interpret a tune in very individual ways, never playing the same composition exactly the same way twice. Depending upon the performer’s mood and personal experience, interactions with fellow musicians, or even members of the audience, a[…]

Agency Positioning

Agency Positioning and Proposition Development

Agency positioning and proposition development has been a key part of our offering ever since we set Manifest up. As a leading new business agency, we have been helping agencies of all shapes and sizes to articulate their agency positioning and proposition in a compelling and differentiating way. One thing we have learned about agency[…]

new business meeting

The Importance of Face-to-Face New Business Meetings

The Importance of Face-to-Face New Business Meetings came to mind whilst reading The Globotics Upheaval by Richard Baldwin and I was reminded of just how important it is for agency new business people and heads to resist the simplicity and convenience of the conference call. In chapter 9, Globotics Resolution: A More Human, More Local[…]